Be more than just a drink on the shelf
I’ll help you reshape your messaging, image, and product from vague to unforgettable.
How a Single Sip Changed Everything
I’m Genevieve, a brand builder and beverage flavor developer. The first domino fell one humid afternoon on a patio in Boston’s Back Bay. A wine director uncorked a South African Sauvignon Blanc for the staff, and the clean, zingy taste showed me a world beyond my father’s cheap Chianti. From that moment on, knowledge and taste became a pursuit. I studied wine on my own, soaked up knowledge in San Francisco’s top dining rooms, and eventually ran a bar program where each new season arrived with a fresh cocktail menu. Long hours were spent chasing unexpected pairings and learning the techniques that make those flavors sing. Magazine work at Wine & Spirits sharpened my palate, while time in boutique PR firms taught me how to turn sensory experience into stories people want to pass along.
Building Stories People Can Taste
In 2011 curiosity pushed me to steep my first batch of bitters. The result tasted so much better than expected, so I kept refining until The Bitter Housewife was born. That tiny experiment grew into a nationally recognized brand, opened doors to collaborations with Westward Whiskey, Maker’s Mark, and Bombay Sapphire, and let me branch into cocktail syrups and canned beverage bases. Alongside my own label, I coached founders who had solid products but muddled messaging or were targeting too broad an audience. Again and again I saw the same pattern: when a product’s purpose, audience, and moment of enjoyment line up, sales follow. My process reflects the kitchen wisdom I learned early – choose real ingredients, keep every component purposeful, and add only what’s necessary for safety and shelf life. The same discipline guides my brand work: clear promise, precise language, nothing extra.
Your Drink, Their Moment, Our Mission
If you already have a beverage but need a sharper story or a clearer picture of who should be drinking it, we should talk. I’ll help you tighten your voice, pinpoint your most valuable audience, and, when the time is right, fine-tune the liquid itself.
Ready to be more than just another drink on the shelf? Send me a note and tell me what you’re working on or struggling with. Let’s pour something unforgettable.
What Guides My Work
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I start with the moment, not the liquid. Whether it is a sunset spritz, an airport cold brew, or a fireside nightcap, I picture where the drink will live and how it should make someone feel. Anchoring every decision to that specific scene keeps the brand honest and makes it easy for the right people to see themselves in the story.
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Both recipes and narratives benefit from knowing when to stop. I use only the words or ingredients required to achieve the goal. The result is a brand voice that lands cleanly and a flavor profile that never feels cluttered.
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Years behind the bar and in restaurant kitchens taught me that great taste follows the same rules as great cooking: start with real ingredients, let each one serve a purpose, and respect how flavors interact. This chef-minded approach carries through every part of my work, from concept sketches to final bottling.
Contact Me
Send me a quick note about what you’re working on or struggling with and we can schedule a free consultation to discuss how we might work together.